Wise Design was approached to assist with a recently constructed retail location in Portland's South Waterfront. Our client wished to transform the empty 1600 sqft space into a combination pet and plant store, offering thoughtfully selected food, treats, toys, supplies, enrichment, wellness products, and pet-safe plants for dogs & cats. Our client had a clear vision and beautiful branding to match: classic PNW with some industrial elements and lots of woods and greens. Wise Design was tasked bringing those ideas to life with space planning, permit drawings and designing new storage solutions including perimeter shelving as well as retail counter & display constructed by Owen Gabbert. New lighting by Globe highlight Fern & Fur's many offerings including new central displays by Taylor Klossen and vintage cable reels serving as tables for merchandise. The result is a fun and fresh space, perfect for supplying and caring for Portland's much loved pet community.

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-photos by Zoe Kimball